For today's consumers, convenience isn't the only factor shaping their decisions. Increasingly, they also want to know that the businesses they support are making choices that are better for the planet. Nowhere is that more evident than in the garment care industry.
Why Sustainability Matters to Customers
According to recent surveys, more than 60% of U.S. consumers say sustainability influences their purchasing decisions — and that number is even higher among Millennials and Gen Z. These are key demographics in renter-occupied, urban markets, where customers are more likely to value eco-friendly practices when choosing where to shop or which services to use.
In garment care, this translates directly into expectations. Customers want services that not only keep their clothes looking great but also use environmentally responsible cleaning methods, energy-efficient machines, and less wasteful practices.
The Lapels Difference
At Lapels Laundromat, we've made sustainability a cornerstone of our model:
Energy-efficient washers and dryers that use less water and electricity with every load.
Eco-friendly detergents and processes that are gentle on fabrics and the environment.
Reusable garment bags and packaging solutions to reduce waste.
And through our partnership with GreenEarth® Cleaning, we take sustainability a step further. GreenEarth's liquid silicone process is a safer alternative to traditional dry cleaning solvents. It's environmentally non-toxic, non-hazardous, and gentle on clothes — helping garments last longer while reducing environmental impact. Customers appreciate that their garments not only look great but are cared for in a way that's healthier for people and the planet.
Why It Matters for Franchisees
For franchise owners, sustainability isn't just a feel-good initiative — it's a powerful loyalty driver. Customers are more likely to choose, and stick with, a brand that demonstrates a clear commitment to eco-friendly practices. By offering both energy-efficient laundry solutions and eco-friendly dry cleaning through GreenEarth, Lapels franchisees can serve a growing segment of consumers who are making values-based decisions about where they spend their money.
This means repeat business, stronger word-of-mouth, and long-term brand trust — all critical to franchise growth.
A Greener Future for Garment Care
As consumers continue to prioritize sustainability, the brands that lead with eco-friendly innovation will stand apart. At Lapels Laundromat, we're proud to be at the forefront — combining modern laundry convenience with eco-friendly garment care powered by GreenEarth® Cleaning.
With Lapels, customers don't have to choose between clean clothes, convenience, and a cleaner planet. They get all three.